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The Source

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An iconic brand

 

The prestige of the “Sotheby’s International Realty's brand is unparalleled. The acclaimed auction house, established in 1744 in London for collectors of art and other fine possessions, expanded to New York City in 1955. Sotheby’s International Realty inherited the iconic brand name and built on its legacy by delivering unrivaled real estate services. Our sterling reputation gives our listings the best-in-class exposure they deserve and it assures buyers and sellers of experts they can trust no matter where they are in the world.

Global Connections and Referrals

 

Sotheby's International Realty is the only truly global real estate brand, with a network of residential brokerage companies in more than 70 countries and territories. Through our personal relationships, our sellers reach a highly qualified global clientele.

 

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Auction Collaboration

The properties represented by our network are exclusively promoted to the affluent clients of Sotheby's auction house through client events, signature publications, digital newsletters, and on sothebys.com.

Brand Marketing

Purveyors of fine art and possessions are equally as passionate about their homes, so we take pride in showcasing our properties with rich photography, ultra high-definition video, and virtual reality tours to help inspire buyers and sellers more than ever.

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Media Partnerships

We partner with media powerhouses to deliver content to discerning audiences worldwide. Our partners' cutting-edge innovation, strategic positioning, and international impact enable us to successfully connect with a global clientele.

Social media

We craft exclusive social media content for people passionate about fine living. We have a growing number of more than 850K followers viewing our content on Instagram, YouTube, Facebook, Pinterest, LinkedIn, Twitter, WeChat and our popular RESIDE®Blog. Our award-winning YouTube channel has more video views and subscribers than any other real estate brand.

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ICON

The ICON program delivers unique opportunities for high-profile properties with exclusive exposure through Sotheby's and each affiliated brokerage around the world.

 

Public Relations

Sotheby's International Realty is the most profiled company in the press. Our public relations team fosters relationships with leading media outlets to achieve two objectives: increase traffic to our website and generate exposure for our listings.

 

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